6 ways to make your relocation program stand out

Once you identify the right person for a position, the real work of bringing them on board begins. When you add relocation to the mix, you really up the ante. Successful relocation programs go beyond the move package to help new hires make a smooth transition, feel good about their decision — and overcome resistance from their spouse, children, aging parents, or friends who may not be all-in on the move. 

The moves you make can make a big difference. As relocation rebounds post-pandemic, it’s time to think outside the box about the support offered through your relocation program. To get your wheels turning, here are six ideas to consider:

1) Offer spousal transition assistance to help them explore their options and find employment.

2) Provide transition support for children. Of course, offer help with childcare and finding the right schools. But take it a step further by helping them find the activities (band, dance, sports, etc.) that made them thrive in their current home. Then, top it off with a list of kid-friendly places they can explore in the new town (parks, petting zoos, pools, etc.). While you’re at it, throw in a ticket or two to get in to get them excited about the move.

3) Make introductions to groups that fit the new hire’s “outside of work” interests. Are they a sports fan of a team from their current city? See if you can find a “fan group” or watch parties for that team in your area. Are they a jogger? Crafter? Fan of the arts? Connect them with trails, craft groups, and art options in their new hometown.

4) Prove support for aging parents as more new hires are choosing to bring their parents along for the move. Help the new hire find resources, get them settled in, and identify appropriate interest groups.

5) Help the move go smoothly. For example, providing access to professional organizer services was one of the most valuable resources I offered employees to help employees settle in quickly.

6) Consider allowing more employee-driven relocations when their work can be done from a variety of locations. Enabling employees to move to a place that fits their life best can pay dividends on both sides.

Think of relocation as helping your new hire build a home vs. just moving for work. It’s one of the keys to retaining the talent you worked so hard to find.