Are your job postings falling into the TLDR trap?

The acronym TLDR (Too Long, Didn’t Read) came to my attention recently. I wondered how often this might apply to candidates when they look at a job description or a posting. Not long ago, I worked on a posting with 28 different “key responsibilities.” The employer was frustrated with a lack of candidates. I think TLDR was the culprit. Even if the candidates read all 28, they likely think the role is overwhelming!

Here are a few ways to make sure your job description doesn’t fall into the TLDR trap.

Clarity is crucial: Ensure your job descriptions are concise and highlight the key responsibilities, qualifications, and skills necessary for the role.

Avoid jargon overload: Industry-specific jargon can be a barrier for potential candidates. Eliminate unnecessary acronyms and buzzwords, making your job descriptions accessible to a broader pool of qualified individuals. This approach fosters inclusivity and ensures your message resonates with a diverse audience.

Prioritize essential information: Recognize that candidates are often short on time and attention. Prioritize the most critical information in your job descriptions. Clearly outline the key expectations and qualifications to help candidates quickly assess their fit for the role.

Engage and entice: Create job descriptions that not only convey information concisely but also entice potential candidates. Tell the candidates what they GET to do and highlight the unique aspects of your company, the opportunities for growth, and the impact the role can have.

TLDR? Keep it short, with just the essential elements needed to make someone apply – all of the other information can be provided throughout the selection process.