Ditch the jargon: How to write clearer job descriptions

When it comes to attracting top talent, the job description is your first impression. However, descriptions loaded with corporate jargon and buzzwords can actually deter qualified candidates from applying.

Studies show that overusing vague terms like “rock star,” “guru,” and “ninja” in job postings makes the roles seem confusing and unappealing, especially to recent graduates and those from disadvantaged backgrounds. One survey found that 49% of job seekers think job posts typically use annoying buzzwords, while 38% say they reference too much internal jargon. Another study revealed that 64% of graduates feel they can’t apply if they don’t understand the job description.

Clarity matters. Using plain language in your job ads makes roles easier to understand and builds trust with candidates. Clear job posts also help you attract better-fit applicants by aligning expectations.

Tips for jargon-free postings

• Use standard job titles instead of quirky labels like ninja – and avoid internal jargon.

• List specific skills, experience, and certifications required.

• Avoid expressions like “open the kimono” and "peel the onion.”

• Ditch subjective traits like “passionate” and “innovative.”

• Provide precise salary ranges instead of saying “competitive pay.”

By replacing clichés with straightforward language, your job descriptions will stand out and resonate with the candidates you want to hire.