You have 14 seconds to make a first impression
LinkedIn found that candidates take 14 seconds to read a job description and determine if they want to apply. My motto is, “Be Brief, Be Bright, and Be Gone” when it comes to crafting job posts.
The ideal post length is around 300 words. Here’s how to make the most of every word.
Make it interesting – and stand out. Avoid jargon or blatant attempts to appeal to a certain age group. A recent post trying to reach Gen Z, started with “Yo fam, ready for something wig?” (Cringe.)
Include the WIIFM (What’s in it for me) for the candidate. Think compensation, benefits, vacation and time away.
Highlight culture and work environment. Tell them what they can expect to learn, what the work environment is like (remote, onsite, hybrid), and the team.
By crafting the job post to appeal to the short time you have the candidate’s attention, you will attract more candidates who have a good understanding of the role and your organization.